Meet The Social Current
OUR FOUNDER
Macale Flanagan
I started TSC after seeing how many brands had strong ideas, but no clear direction for how to translate them into content that actually worked. Too often, social media was treated as something to keep up with, rather than a tool to intentionally build a brand.
Early on, I experienced firsthand what happens when strategy meets execution after growing a local business’s presence to over 5,000 followers in just a few months and turning that visibility into real engagement and demand. That experience shaped how I approach every brand we work with today.
Since then, I’ve partnered with brands across industries to build social presences that feel cohesive, recognizable, and designed for long-term growth. My focus has always been on creating a system that builds trust + community, strengthens perception, and drives results over time.
As Founder, I lead the strategy and creative direction behind every partnership, working closely with a trusted team of creatives to ensure everything we produce is intentional and aligned.
waves don’t die — neither should your socials
ꕀ
waves don’t die — neither should your socials ꕀ
The Team
Diana Dumych
Kallie Peak
+ a trusted network of creatives supporting content, production, and design.
Social media is no longer optional. It’s how brands are perceived.
But without strategy, even great brands get overlooked.
Boutique → hands-on
Strategy first → not trend chasing
Creative direction → not just posting