social media strategy planning for brand growth and audience engagement

Meet The Social Current

OUR FOUNDER

Macale Flanagan

I started TSC after seeing how many brands had strong ideas, but no clear direction for how to translate them into content that actually worked. Too often, social media was treated as something to keep up with, rather than a tool to intentionally build a brand.

Early on, I experienced firsthand what happens when strategy meets execution after growing a local business’s presence to over 5,000 followers in just a few months and turning that visibility into real engagement and demand. That experience shaped how I approach every brand we work with today.

Since then, I’ve partnered with brands across industries to build social presences that feel cohesive, recognizable, and designed for long-term growth. My focus has always been on creating a system that builds trust + community, strengthens perception, and drives results over time.

As Founder, I lead the strategy and creative direction behind every partnership, working closely with a trusted team of creatives to ensure everything we produce is intentional and aligned.

Macale Flanagan founder of The Social Current social media agency

waves don’t die — neither should your socials

waves don’t die — neither should your socials ꕀ

The Team

social media marketing team supporting content creation and brand strategy
social media manager at the social current in columbus, ohio

Diana Dumych

social media marketing team supporting content creation and brand strategy
social media coordinator at the social current in columbus, ohio

Kallie Peak

+ a trusted network of creatives supporting content, production, and design.

Black background with a white monogram of the letters TSC in elegant serif font.

Social media is no longer optional. It’s how brands are perceived.

But without strategy, even great brands get overlooked.

Boutique → hands-on

Strategy first → not trend chasing

Creative direction → not just posting

If this feels like the right fit, we’d love to learn more about what you’re building.