Hi, I’m Macale! I’ve spent years in the social space helping brands move beyond just “posting content” to building strategies that actually drive growth. I started The Social Current after seeing the impact of intentional storytelling firsthand when I took over a local spot’s Instagram and grew it to 5,000 followers in just five months. That moment showed me the power of social media done right and it’s been my passion ever since.
Since then, I’ve partnered with various industries and brands to transform their online presence. My strategies focus on more than just numbers. I help brands and businesses grow audiences that engage, convert, and stick around. From producing scroll-stopping short-form videos to developing full-scale campaigns, I blend creativity with data to deliver results that matter.
As Founder, I lead strategy, content direction, and execution for every client, working closely with my creative partners in videography, photography, and design. At the heart of everything I do is a belief that social media should be intentional, impactful, and community-driven—not just trendy.
Meet Macale - Founder of TSC
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Meet Macale - Founder of TSC *
Meet Diana
Hi, I'm Diana! I'm a creative marketer with a big love for design, storytelling, and social media. I studied Marketing and Design Thinking at Ohio State, and now I get to channel my creativity into something I love: helping brands grow through social.
Born in Ukraine, raised in Cleveland, and now based in Columbus—every chapter has shaped the way I create.
For me, social media is more than content, it's connection. I love the way it brings people together, builds trust, and turns scrolls into real relationships. My background in design and strategy helps me bring both beauty and purpose to my work. I'm here to help brands break through the noise and build true connections with their audiences!
I'm a details girl through and through: visuals, voice, fonts, colors, strategy, aesthetics... I care about it all.