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Build a Brand That Moves With Purpose

Helping brands & businesses show up online with strategy, style & substance.

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About Us

Here at The Social Current, we help businesses break through the noise and connect with their audience in a real way.
Whether you’re a small business, a personal brand, or selling a product or service, we bring clarity to your content, consistency to your message, and creativity to your feed.

Founded by a social media strategist who gets what it means to balance hustle with heart.

Strategy, content & full account management that drives real results.

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Whether you're starting from scratch or ready to scale, we tailor your strategy to move your brand forward with content that connects and management that saves you time.

What Our Clients Are Saying

  • "Macale took our Instagram from 0 to 5,000 followers, building the brand from the ground up with little direction. She led content shoots, created strategy and visuals, and ran campaigns that packed the bar. Her creativity and drive played a huge role in our social media success."

    Good Night John Boy

  • "Macale completely transformed our Instagram presence taking us from 300 to over 1,200 followers with creative graphics, content shoots, and a solid strategy. I was constantly impressed by her work and kept hearing great feedback from customers. She brought our vision to life and made the brand look amazing online."

    Gresso’s Bar + Grill

  • "After being open for decades, The Little Bar brand had grown to what we thought was its peak. However with the help of Macale, her team, and some creative marketing, we’ve seen a new surge in popularity with younger crowds."

    The Little Bar

  • "I was incredibly busy when I first took over the bar and was fortunate enough to find Macale and her people not long after. They were able to grow our online presence immensely from social media to events, all with minimal direction from me. I would do it all the same again."

    The Horseshoe

What Our Clients Are Seeing

  • Instagram profile metrics showing visits, reach, and follower count over the first three months.

    GRESSO'S BAR + GRILL

    Brand new account gained almost 5,000 profile visits in first 3 months

  • Three images showing different perspectives of checking out cars at a dealership, including a touchscreen display, an interior view with a person peeking through the window, and an exterior view of a red car with a person inspecting it.

    TWINS AUTO OF DUBLIN

    Cross-posted to YouTube Shorts and had multiple viral videos

  • GOOD NIGHT JOHN BOY

    Brand new account grew 5,000+ followers in first 5 months

  • REVISION LASIK + CATARACT

    Left: Their old content
    Right: After we took over

  • Instagram analytics showing profile visits, reach, and follower count.

    HOCKING HILLS RETREATS

    Brand new account reached 18,000+ accounts in first 3 months

  • Three-panel meme featuring humorous text related to car buying, credit issues, and car features. First panel deals with credit report and repossessions. Second panel shows a woman reacting to low car payment expectations. Third panel highlights features of a Kia car in a parking lot.

    TWINS AUTO OF DUBLIN

    Brand new TikTok account with multiple viral videos

  • Social media analytics showing 203,572 total views, with 58.6% from followers and 41.4% from non-followers. Accounts reached is 41,824, a 706% increase.

    THE LITTLE BAR

    Implemented a social media strategy and saw a +706% increase in accounts reached in just the first month vs. their previous social media manager

  • Instagram metrics showing profile visits at 5K, reach at 74K, and views at 231K for the first 3 months.

    TWINS AUTO OF DUBLIN

    Revived account and saw a +231,000 increase in views in first 3 months

  • Social media analytics showing 17,334 views, 18.6% from followers, 81.4% from non-followers, and 5,730 accounts reached with a 1,106% increase.

    NEW WORLD FINANCIAL GROUP

    Revived account and had 10+ leads in the first week

Ready to make waves on social media?

Fill out our inquiry form to get the conversation started on how we can boost your brand online.

Stay Connected With Us

Stay Connected With Us